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DERMSTORE

Rebranding the best kept secret in skincare.

We helped dermstore focus on who they are at their core – a platform for skintelligence.

It starts with "why".

We worked with Dermstore to develop the strategic platform driving the new brand identity: To empower people to bravely explore the world of skincare.

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Look through to discover.

The D-mark is a symbol for exploration and analysis. It was inspired by a dermatologist’s magnifying glass and a metaphorical "hub" for consumers on their skincare journey.

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Product as art.

The design language and framing motif both elevates and connects the diverse products to the unified brand ecosystem. We wanted the brand to feel more like a curator than an e-tailer.

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Web makeover. 

Sometimes a teardown isn't feasible or even necessary. We worked with Dermstore to retrofit what they had, and give their existing site a smart new look.

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Elevating the experience.

A simple white package opens to an indulgent black interior – elegantly presenting a diverse range of skincare products.

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CAPABILITIES

Packaging
Industrial Design
Collateral Design
Copywriting
Illustration

ADDITIONAL CREDITS

Industrial Design: Chris Granneberg
Illustration: Paul Davis
Photo: David Robert Elliott,
Daniel Dorsa, Sam McGuire
Ad agency & Food packaging: Mythology

AWARDS

Communication Arts Award 
Pentawards Gold
Graphis Silver
Fast Company Innovation Awards

FEATURED

Mindsparkle Magazine
PAGE (German Publication)
Graphis 2021 Annual
Pentawards Annual

hello@slatesf.com 
© 2021 SLATE Studio, LLC

hello@slatesf.com 
© 2019 SLATE Studio, LLC

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