CLIENT

CLIENT

Cat Person

Cat Person

DISCIPLINE

DISCIPLINE

Packaging, Collateral, Copywriting

Packaging, Collateral, Copywriting

Packaging, Collateral, Copywriting

Packaging, Collateral, Copywriting

CHALLENGE

CHALLENGE

Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.


Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.

Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.

Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.

Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.

SOLUTION

SOLUTION

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.    

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.  

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.  

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.  

Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.  

Industrial design: Chris Granneberg        Illustration: Paul Davis      Ad Agency & Food packaging: Mythology

Industrial design: Chris Granneberg , Illustration: Paul Davis

Industrial design: Chris Granneberg , Illustration: Paul Davis

Industrial design: Chris Granneberg , Illustration: Paul Davis

Industrial design: Chris Granneberg , Illustration: Paul Davis

CatPerson_Unboxing
19_11_05-Cat-Person_CAT-BOX_198
Full-Scene-4.3
Stack4
collateral3.4
19_11_05 Cat Person_BOX_010_5

hello@slatesf.com 
© 2020 SLATE Studio, LLC

hello@slatesf.com 
© 2019 SLATE Studio, LLC

Instagramicon