Bringing cats & persons closer together.
Helping launch a new direct-to-consumer brand.
Welcome to the club.
Playful illustrations by Paul Davis create a sense of beloging - showing that everyone is invited to this cat-loving block party.
Happy cat, happy person.
A successful packaging solution meant creating an experience with our furry amigos in mind.
More than a box.
Each box has an inventive second life. A few quick folds and boom – instant cat chalet.
Eat. Play. Purr.
The welcome shipper transforms into a paw puzzler – providing hours of feline fascination.
Organic consumer posts about the packaging have brought fantastic awareness to the brand.
It's the little things.
The experience is the sum of all the touchpoints, so we built the personality of the brand into every aspect of the customer journey.
"SLATE's design solution for our shipper boxes was truly unique and brought our brand to life in such a thoughtful way. We've received so much positive feedback from customers and we continue to be amazed at how much unprompted sharing it receives on social media."
- JIMMY WU, CEO & FOUNDER
Industrial Design: Chris Granneberg
Illustration: Paul Davis
Photo: David Robert Elliott,
Daniel Dorsa, Sam McGuire
Ad agency & Food packaging: Mythology
Communication Arts Award
Fast Company Innovation Awards
PAGE (German Publication)
Graphis 2021 Annual