CLIENT
CLIENT
Cat Person
Cat Person
DISCIPLINE
DISCIPLINE
Packaging, Collateral, Copywriting
Packaging, Collateral, Copywriting
Packaging, Collateral, Copywriting
Packaging, Collateral, Copywriting
CHALLENGE
CHALLENGE
Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.
Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.
Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.
Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.
Cat Person is a new direct to consumer brand, started by proud cat lovers. Their goal is to celebrate and elevate the special relationship that we have with our feline friends. They came to us with a challenge to create an unboxing experience that would engage and excite their cat loving compatriots.
SOLUTION
SOLUTION
Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.
Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.
Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.
Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.
Our design idea began with the mantra of "we are cat people". The panels of the box show off the bond between cats and their humans, and also the solidarity and pride of being part of this diverse cat loving community. Part of being a cat person is understanding unique feline play behaviors, so each box transforms into a unique kitty playground.
Industrial design: Chris Granneberg Illustration: Paul Davis Photography: Daniel Dorsa, Sam McGuire Ad Agency & Food packaging: Mythology
Industrial design: Chris Granneberg , Illustration: Paul Davis
Industrial design: Chris Granneberg , Illustration: Paul Davis
Industrial design: Chris Granneberg , Illustration: Paul Davis
Industrial design: Chris Granneberg , Illustration: Paul Davis
