Unlocking the DNA. 

Workspace is a suite of Google's most popular brands like Gmail and Calendar. We deconstructed the icons to build a visual language distinctive to Workspace and inherently familiar to it's over 3 billion users. 

The workflow. 

The interconnected graphic elements flow together, and reinforce Workspace as an all-in-one, productivity and collaboration space that has everything needed to get anything done.

Distinctly Workspace.

Echoing the forms and color of the Workspace icons, we developed illustration with the help of illustrator Jamie Jones – providing a powerful branded tool to help communicate ideas.

Adaptable.

Colorful workflow elements are layered with typography and photography to reinforce the concept of togetherness. 

It's for everyone. 

While the focus for Workspace is productivity and collaboration, it can be used for just about anything – a quarterly report or the Bumblee soccer schedule. The system is unified, but flexible for a diverse audience. 

"SLATE has been an amazing partner. They helped us realize the potential within the system. What was previously a suite of icons, turned into a whole world of possibilities for the Workspace visual identity."

- TAYLOR GOAD, BRAND DESIGN LEAD, GOOGLE CLOUD

CAPABILITIES

Visual Identity
Collateral Design
Illustration

ADDITIONAL CREDITS

Illustration: Jamie Jones, Brian Steele,
 

GOOGLE CLOUD TEAM

Jeff Curry: Director
Taylor Goad: Brand Design Lead
Sarah Trankle: Program Lead
Beau Monroe: Senior Art Director

FEATURED

Mindsparkle Magazine
PAGE (German Publication)
Graphis 2021 Annual
Pentawards Annual