A transportive pecan "flavor-scape". 

Each illustration is crafted to represent various locations in New Mexico as well as the melody of ingredients – communicating the flavor journey to come.    

The language of adventure.  

Using the Wanderlands "W", we built a variety of patterns and glyphs that are evocative of New Mexico's rich cultural heritage. 

Surreality, check.

Although the natural world is the inspiration for Wanderlands, we sought to reinterpret and amplify reality rather than mimic it. The brand language takes on the feeling of a lucid dream.

CAPABILITIES

Visual Identity
Packaging
Illustration

ADDITIONAL CREDITS

Illustration: Emma Leonard  
 

WANDERLANDS TEAM

Sofia Rivarosa: Founder
Jane Ko: Marketing, founder

FEATURED

Mindsparkle Magazine
PAGE (German Publication)
Graphis 2021 Annual
Pentawards Annual