A brave new world for social commerce.
An off world collaborative and transparent marketplace.
It's out there.
Howl is a unique and untethered community for creators and brands, creating the freedom to defy the laws of business-as-usual commerce.
We worked with Igor to develop a new name that represents empowerment and community. The curves in the logo reinforce the act of howling - the arcs of the O rippling outward into the universe.
To humanize life among the stars, we developed guides as an embodiment of the brand pillars. They accompany users on their journey through the Howl platform.
Naming agency: Igor
Typography: Kel Troughton
Motion graphics: Néstor Ramos Martinez