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TACO BELL

Capturing the rebellious attitude of living más.

Packaging that embodies the feeling of a good time out with friends. 

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Pop goes the Bell.

This kinetic approach was inspired by pop art and the energy of the iconic Taco Bell "bong" sound.  

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Each piece, unique.

Bespoke artwork celebrates the fiesta-inspired color system and allows the system to feel like artist experimentation.

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Double duty.

Beyond the distorted logo, the artwork sometimes contains other references – like the moon and stars for the late night bag.  

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Beyond packaging.

The visual identity was built to extend past the bags and wraps.  

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CAPABILITIES

Packaging
Visual Identity

ADDITIONAL CREDITS

Animation: Jonathan Warner 
Photo: Ben Pier

AWARDS

GD USA

FEATURED

Dieline 
Fast Company

hello@slatesf.com 
© 2023 SLATE Studio, LLC

hello@slatesf.com 
© 2019 SLATE Studio, LLC

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