Capturing the rebellious attitude of living más.
Packaging that embodies the feeling of a good time out with friends.
Pop goes the Bell.
This kinetic approach was inspired by pop art and the energy of the iconic Taco Bell "bong" sound.
Each piece, unique.
Bespoke artwork celebrates the fiesta-inspired color system and allows the system to feel like artist experimentation.
Beyond the distorted logo, the artwork sometimes contains other references – like the moon and stars for the late night bag.
The visual identity was built to extend past the bags and wraps.
Animation: Jonathan Warner
Photo: Ben Pier