Pop goes the Bell.

This kinetic approach was inspired by pop art and the energy of the iconic Taco Bell "bong" sound.  

Each piece, unique.

Bespoke artwork celebrates the fiesta-inspired color system and allows the system to feel like artist experimentation.

Double duty.

Beyond the distorted logo, the artwork sometimes contains other references – like the moon and stars for the late night bag.  

Beyond packaging.

The visual identity was built to extend past the bags and wraps.  

CAPABILITIES

Packaging
Visual Identity

ADDITIONAL CREDITS

Animation: Jonathan Warner 
Photo: Ben Pier

AWARDS

GD USA

FEATURED

Dieline 
Fast Company