SLATE-logo

CLIENT

CLIENT

SLATE

SLATE

DISCIPLINE

DISCIPLINE

Visual Identity

Visual Identity

Strategy, Packaging, Visual identity

CHALLENGE

CHALLENGE

The idea for SLATE is to build bespoke teams for projects big and small using a network of talented specialists. The name refers directly to the team slated for projects, and also the idea of new beginnings.

The idea for SLATE is to build bespoke teams for projects big and small using a network of talented specialists. The name refers directly to the team slated for projects, and also the idea of new beginnings.

The idea for SLATE is to build bespoke teams for projects big and small using a network of talented specialists. The name refers directly to the team slated for projects, and also the idea of new beginnings.

The idea for SLATE is to build bespoke teams for projects big and small using a network of talented specialists. The name refers directly to the team slated for projects, and also the idea of new beginnings.

Launched in 2008, Kick-Start brand had been a successful venture, but the brand was losing steam and needed an addrenaline boost.

SOLUTION

SOLUTION

Even though the logotype is bold, it still feels discreet when it needs to be, to let the work of the studio shine. The swipe across the letters infers a "clean slate" and is also a framing device. Athough a large part of the logo is removed, the logotype is clearly readable – representative of a studio model that removes unnecessary elements. 

Even though the logotype is bold, it still feels discreet when it needs to be, to let the work of the studio shine. The swipe across the letters infers a "clean slate" and is also a framing device. Athough a large part of the logo is removed, the logotype is clearly readable – representative of a studio model that removes unnecessary elements. 

Even though the logotype is bold, it still feels discreet when it needs to be, to let the work of the studio shine. The swipe across the letters infers a "clean slate" and is also a framing device. Athough a large part of the logo is removed, the logotype is clearly readable – representative of a studio model that removes unnecessary elements. 

Even though the logotype is bold, it still feels discreet when it needs to be, to let the work of the studio shine. The swipe across the letters infers a "clean slate" and is also a framing device. Athough a large part of the logo is removed, the logotype is clearly readable – representative of a studio model that removes unnecessary elements. 

Bring updated logo to life through a refreshed and targeted packaging design system. Celebrate the brands core character attributes: rebelliousness, innovation, and wit.

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hello@slatesf.com 
© 2019 SLATE Studio, LLC

hello@slatesf.com 
© 2019 SLATE Studio, LLC

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