Mountains of flavor.

Vibrant stripes are a colorful interpretation of the northern lights. Snow-covered mountains become mounds of delicious yogurt as you turn the cup.

Viking strong. 

Iceland has a deep connection to viking culture. We used this spoon to communicate the brands heritage, playfulness and protein power. 

Just like candy.

Although it doesn't have a lot of sugar, the quality ingredients make Smari taste just as indulgent as sweets. In fact, the attention-grabbing colored stripes were inspired by Icelandic candy.

It's what's inside.

When the lid is pulled off, a viking ship sits atop the creamy yogurt, revealing copy as it's consumed.

"The packaging really captured the essence of both Iceland and yogurt in a delicious and tempting way. SLATE was a fantastic, collaborative partner "

- SMARI ADDMUSSON, CEO & FOUNDER 

CAPABILITIES

Packaging
Identity

ADDITIONAL CREDITS

Advertising: Grand Advertising
Illustration: Paul Davis

AWARDS

Communication Arts Award 

FEATURED

The Dieline
It's nice that